IguanaMed USA is looking for a brilliant, creative visionary who can dream up powerful marketing campaigns and execute their creation and implementation on all levels both offline and online. This role is for our head of Marketing.
To work at Iguana, you don't need to be a medical professional, but you need to be able to market to one. If the words passionate, competitive and innovative are part of your regular vocabulary, then you're in the right place.
From an offline perspective, you will work closely with the Iguana sales team and retail accounts to coordinate the creation of marketing promotions and campaigns to boost retail store sales. You will coordinate the creation of all IguanaMed marketing materials including catalogs, sales brochures, html email ads, hangtags, newspaper/magazine ads, social media, and point-of-sale materials. This work includes the coordination and execution of actual photo and video shoots (3-4x per year) of our products.
From an online perspective you will drive the creation of all marketing imagery and content on IguanaMed.com and our related sites. You will develop seasonal and ongoing campaigns that will be promoted on our web properties. You will direct the creative teams at our outsourced graphics/interactive agencies and the development teams at our outsourced web firms to ensure that IguanaMed is creating the sharpest most dynamic marketing materials and websites in the industry. The ideal candidate has experience in coordinating teams of creative people to achieve marketing brilliance!
You also will be working closely with our outsourced SEO firm to coordinate and craft the strategy for a program of site performance tracking and improvement. Similarly you will work with this outsourced firm to manage a digital marketing initiative responsible for driving traffic to IguanaMed.com, including social, email, SEO (Search engine optimization), affiliates & display advertising.
You will also setup and produce reports on site analytics to analyze weekly, monthly and quarterly reports: draw insights, help the team identify optimization tactics, adjust strategy.
It is your responsibility to breathe flourishing vivacious life into the marketing & web efforts at IguanaMed. And then to develop a system to monitor & track it, and ultimately improve it. Are you ready to rock?
The Ideal Candidate
2+ years experience in Marketing and/or Design-related roles, with preference for fashion, sportswear, and/or lifestyle related apparel
2+ years of web experience and content/project management. This includes experience in CMS, ecommerce, web analytics, CRM, and technical infrastructure.
Bachelors degree in marketing, business or technology related discipline required, MBA/Masters degree a plus
Demonstrated ability to operate independently and drive company initiatives at senior management levels. This includes the distribution of reports on site performance, program and project management, and strategy summaries
Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, etc), SketchUp, PowerPoint & Keynote preferred.
Ability to draw, sketch, concept ideation, color theory, use of texture, spacing and scale, visual presentation development and layout a plus.
Execution of key seasonal and ongoing merchandising stories.
Proven ability to drive and communicate strategy and tactical details
Understanding of SEO practices and strategies
Strong web foundation including understanding of possibilities, UI and web content best practices
Excellent written and verbal communication skills
Experience creating graphics and layouts for the web
Knowledge of typography, layout, photography, and effective use of graphic materials to communicate messages to the consumer.
Ability to design HTML email campaigns and landing pages.
Solid understanding of online customer experience.
Accustomed to working in a rapidly changing, high growth environment and to manage multiple and competing work priorities, demands and changes.
Passion for sport, medical, and apparel.
We're interested in learning more about you and appreciate you taking the time to apply.
IguanaMed, LLC. is an equal opportunity employer (EOE) that strives to create a diverse workforce and an inclusive culture.
• Location: River North - Chicago • Compensation: Based on Experience • Principals only. Recruiters, please don't contact this job poster. • Please, no phone calls about this job! • Please do not contact job poster about other services, products or commercial interest